How to create a powerful headline

How to create a powerful headline to grab customers’ attention.

Does the headline use any powerful action words and phrases?

Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy.
They have a collection of words that sell.


“FREE” is the #1 “grabber” that always gets attention.

Here are a lot variations using FREE:

Free gift
Absolutely free
Yours free
Call for free information
Free of charge
Giving away free
Claims your free
Yours free just for responding

Other “grabbers” include:

How to
New
Money
It is time for ___
Cash
Get hook on ___
Success starts with ___
Can you afford not to ___
Attention!
Easy
Limited time
Win
Secret
Good news
The price cutters
Announcing the first ___

Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.

Words and phrases those make your product or service stand out.

The right “call to action” words will increase responses.

An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action.

Next topic:

How you may use this check points and reminder to increase the power of headline to grab attention of customers.