Increase your response by 100%

How you can test the headlines to work the way you want them to.

Test your headline by asking these questions.

If you don’t clearly define what makes doing business special, your customers won’t be able to either.

Does the headline-----?

Promise a benefit
Solve a problem
Appeal to the customer’s self interest
Arouse curiosity
Offer news

Is your headline has a great offer?

Use a power-packed headline and sub-headline
Sell benefits
Appeal to human nature
Use facts and specifics
Use testimonials and endorsements
Add a guarantee
Lead customers to actions
Offer bonuses or special incentives

Examples of great offers are:

Third party referral
Offer referral fee to someone who recommends your products or services to customers.
Get a member offer
Health clubs, book clubs, can give members a free gift or a fee when they bring a friend.
Personal offer
For self-improvement or self-analysis products, offer personal evaluation. This is good for professionals also.


Next topic: How you can create a powerful headline to grab customers’ attention.