How to create a powerful headline

How to create a powerful headline to grab customers’ attention.

Does the headline use any powerful action words and phrases?

Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy.
They have a collection of words that sell.


“FREE” is the #1 “grabber” that always gets attention.

Here are a lot variations using FREE:

Free gift
Absolutely free
Yours free
Call for free information
Free of charge
Giving away free
Claims your free
Yours free just for responding

Other “grabbers” include:

How to
New
Money
It is time for ___
Cash
Get hook on ___
Success starts with ___
Can you afford not to ___
Attention!
Easy
Limited time
Win
Secret
Good news
The price cutters
Announcing the first ___

Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.

Words and phrases those make your product or service stand out.

The right “call to action” words will increase responses.

An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action.

Next topic:

How you may use this check points and reminder to increase the power of headline to grab attention of customers.

Powerful headline grab customers' attention

This is how to create a powerful headline to grab customers’ attention.

Does the headline use any powerful action words and phrases?

Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy. They have a collection of words that sell.

“FREE” is the #1 “grabber” that always gets attention.

Here are a lot variations using FREE:

Free gift
Absolutely free
Yours free
Call for free information
Free of charge
Giving away free
Claims your free
Yours free just for responding

Other “grabbers” include:

How to
New
Money
It is time for ___
Cash
Get hook on ___
Success starts with ___
Can you afford not to ___
Attention!
Easy
Limited time
Win
Secret
Good news
The price cutters
Announcing the first ___

Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.

Words and phrases those make your product or service stand out.

The right “call to action” words will increase responses.

An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action.

Next topic: How you may use this check points and reminder to increase the power of headline to grab attention of customers.

Increase your response by 100%

How you can test the headlines to work the way you want them to.

Test your headline by asking these questions.

If you don’t clearly define what makes doing business special, your customers won’t be able to either.

Does the headline-----?

Promise a benefit
Solve a problem
Appeal to the customer’s self interest
Arouse curiosity
Offer news

Is your headline has a great offer?

Use a power-packed headline and sub-headline
Sell benefits
Appeal to human nature
Use facts and specifics
Use testimonials and endorsements
Add a guarantee
Lead customers to actions
Offer bonuses or special incentives

Examples of great offers are:

Third party referral
Offer referral fee to someone who recommends your products or services to customers.
Get a member offer
Health clubs, book clubs, can give members a free gift or a fee when they bring a friend.
Personal offer
For self-improvement or self-analysis products, offer personal evaluation. This is good for professionals also.


Next topic: How you can create a powerful headline to grab customers’ attention.