This is how you can grab attention of potential
customers and compel them to dig for more.
It has been shown that a different headline alone can
increase response as much as 20 times.
That is over 2,000%.
A great headline grabs your attention; peaks you interest,
cause you to do comparison, and further your curiosity,
compelling you to dig for more.
There is a reason that top copywriters earn anywhere from
$3,000 to $15,000 or more to write an ad.
It takes experience, skill, research, and time to put together
a package of advertising that works.
The irony that you are actually in a better position to write
an effective ad than most of the copywriters you hire.
Your knowledge of your products, companies, customers,
and competitors make you the best to represent your
products and services.
Write an above average headline is simple when you have
a reference point to begin with.
Your headline is the advertising for your ad.
It must get attention and motivate your prospect to read on.
No matter how good the rest of the ad is, if it doesn’t
get read, there will be no sale.
Next topic:
How you can test the headlines to work the way
you want them to.
Tuesday, November 21, 2006
Monday, November 06, 2006
Make this working for you
This is how you can sell product or service on the net
and make a fortune.
A successful business is depended on 20% of its product and
80% of its promotion.
How do you get the traffic to come to your website?
It is an art.
A common misconception about Internet marketing is that
all you need is a website and you can make millions of sales.
Research shows that very few people actually buy on their
first visit to a website.
This figure can be as low as 1-2%. Even with such a low figure.
It is profitable when you are advertising, because
product and delivery costs are close to zero!
As many as 70% of your visitors will be concerned about
making online purchases, you must build a relationship
with your prospects, in order to convert them
to be your customers.
Ever heard the saying---“Tell people often enough and
they will get it in a flash”
Things only get interesting after “about the fourth contact”,
when perhaps 10% of your total sales come in. Two thirds of
your business will need five to ten contacts to act.
Therefore, your problem is how to keep in contact with visitors
long enough to turn them into paying customers?
People want ritual predictability and order in their lives.
They want security and limited risk.
They also want opportunity and hope.
They need to nurture and be nurtured, love and be loved,
to give and to receive. They want to be appreciated,
and recognized as someone special.
They all are silently looking for someone to help and show
them the way.
A kind word, a helping hand, a show of faith and trust, and
a little extra when it isn’t asked for, that what people respond to.
The reason why people always look for a good “headline” is
to satisfy their needs.
Next topic:
How you can grab attention of potential customers and
compel them to dig for more.
and make a fortune.
A successful business is depended on 20% of its product and
80% of its promotion.
How do you get the traffic to come to your website?
It is an art.
A common misconception about Internet marketing is that
all you need is a website and you can make millions of sales.
Research shows that very few people actually buy on their
first visit to a website.
This figure can be as low as 1-2%. Even with such a low figure.
It is profitable when you are advertising, because
product and delivery costs are close to zero!
As many as 70% of your visitors will be concerned about
making online purchases, you must build a relationship
with your prospects, in order to convert them
to be your customers.
Ever heard the saying---“Tell people often enough and
they will get it in a flash”
Things only get interesting after “about the fourth contact”,
when perhaps 10% of your total sales come in. Two thirds of
your business will need five to ten contacts to act.
Therefore, your problem is how to keep in contact with visitors
long enough to turn them into paying customers?
People want ritual predictability and order in their lives.
They want security and limited risk.
They also want opportunity and hope.
They need to nurture and be nurtured, love and be loved,
to give and to receive. They want to be appreciated,
and recognized as someone special.
They all are silently looking for someone to help and show
them the way.
A kind word, a helping hand, a show of faith and trust, and
a little extra when it isn’t asked for, that what people respond to.
The reason why people always look for a good “headline” is
to satisfy their needs.
Next topic:
How you can grab attention of potential customers and
compel them to dig for more.
Subscribe to:
Posts (Atom)