Money making sledge hammer

How you sell is just as important as what you sell

Keep in mind what you are selling is not the actual commodity or service. What you really are selling is the feeling or experience that your customer gains or thinks he will gain from owning what you sell.

You image, reputation, guarantee, appeals, proposition, all influence the decision of your buyer.

Always ask yourself. “What make you unique and how does that benefit your customers?”

More important are they able to clearly articulate, convey and enhance that important company image.

Benefits in your USP that help your customers:

Make money
Find love
Avoid effort
Improve health
Be creative
Avoid pain
Increase enjoyment curiosity
Be recognized
Be more efficient
Avoid trouble
Have fun
Improve reputation
Improve appearance
Save money
Save time
Acquire comfort
Improve career
Gain influence
Be popular
Satisfy
Improve parenting
Be in style
Avoid criticism
Avoid risk
Avoid dominance
Collect beauty

Now, you are able to identify who want your product and how to locate your starving market.

It is always true for successful marketing campaigns 80% advertising and 20% product.

You are far more likely to succeed at online marketing business if you combine a good marketing campaign with a good product.


Next topic: How you can pick up a business that can make a fortune on the net

How you pinpoint a hot product

This is how you can pin point a product
in the starving market you choose.

Pin pointed a hot product.
Use these key criteria to pick up your product
in a starving market.

The product must have these characteristics:

High profit margin at least 100% preferred 1000%
Broad mass appeal
High perceived value
Consumable

The simplest way to know a customer’s thinking is
to ask questions and get a direct answer.

People don’t buy but they choose.

They choose to read your ad, choose to buy or not to buy,
or choose to make a decision or not.

You must help them make those choices.

In order to accomplish this, you must spend your time
to study why they buy it from you.

Your prospect/customer cares nothing for you,
or your company, or even what you sell.

They want to know WHY they should buy, so
you have to give them reasons.

Reasons that appeal to their emotions are the most powerful
weapons to get them react to your offer.

The possible reasons are:

People react to a quick and easy way to acquire love, money, power, leisure, and lost weight.
People want to avoid work, time commitments, risk, criticism, trouble, and effort.
People want to spend, be affluent, and feel good.
People buy cures (immediate need) over prevention (long term problems).


Does your product solve one of these problems?


Next topic: How you sell is just as important as what you sell