Sunday, June 03, 2007
How to create a powerful headline
How to create a powerful headline to grab customers’ attention.
Does the headline use any powerful action words and phrases?
Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy.
They have a collection of words that sell.
“FREE” is the #1 “grabber” that always gets attention.
Here are a lot variations using FREE:
Free gift
Absolutely free
Yours free
Call for free information
Free of charge
Giving away free
Claims your free
Yours free just for responding
Other “grabbers” include:
How to
New
Money
It is time for ___
Cash
Get hook on ___
Success starts with ___
Can you afford not to ___
Attention!
Easy
Limited time
Win
Secret
Good news
The price cutters
Announcing the first ___
Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.
Words and phrases those make your product or service stand out.
The right “call to action” words will increase responses.
An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action.
Next topic:
How you may use this check points and reminder to increase the power of headline to grab attention of customers.
Sunday, May 27, 2007
Powerful headline grab customers' attention
This is how to create a powerful headline to grab customers’ attention.
Does the headline use any powerful action words and phrases?
Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy. They have a collection of words that sell.
“FREE” is the #1 “grabber” that always gets attention.
Here are a lot variations using FREE:
Free gift
Absolutely free
Yours free
Call for free information
Free of charge
Giving away free
Claims your free
Yours free just for responding
Other “grabbers” include:
How to
New
Money
It is time for ___
Cash
Get hook on ___
Success starts with ___
Can you afford not to ___
Attention!
Easy
Limited time
Win
Secret
Good news
The price cutters
Announcing the first ___
Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.
Words and phrases those make your product or service stand out.
The right “call to action” words will increase responses.
An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action.
Next topic: How you may use this check points and reminder to increase the power of headline to grab attention of customers.
Does the headline use any powerful action words and phrases?
Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy. They have a collection of words that sell.
“FREE” is the #1 “grabber” that always gets attention.
Here are a lot variations using FREE:
Free gift
Absolutely free
Yours free
Call for free information
Free of charge
Giving away free
Claims your free
Yours free just for responding
Other “grabbers” include:
How to
New
Money
It is time for ___
Cash
Get hook on ___
Success starts with ___
Can you afford not to ___
Attention!
Easy
Limited time
Win
Secret
Good news
The price cutters
Announcing the first ___
Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.
Words and phrases those make your product or service stand out.
The right “call to action” words will increase responses.
An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action.
Next topic: How you may use this check points and reminder to increase the power of headline to grab attention of customers.
Sunday, May 20, 2007
Increase your response by 100%
How you can test the headlines to work the way you want them to.
Test your headline by asking these questions.
If you don’t clearly define what makes doing business special, your customers won’t be able to either.
Does the headline-----?
Promise a benefit
Solve a problem
Appeal to the customer’s self interest
Arouse curiosity
Offer news
Is your headline has a great offer?
Use a power-packed headline and sub-headline
Sell benefits
Appeal to human nature
Use facts and specifics
Use testimonials and endorsements
Add a guarantee
Lead customers to actions
Offer bonuses or special incentives
Examples of great offers are:
Third party referral
Offer referral fee to someone who recommends your products or services to customers.
Get a member offer
Health clubs, book clubs, can give members a free gift or a fee when they bring a friend.
Personal offer
For self-improvement or self-analysis products, offer personal evaluation. This is good for professionals also.
Next topic: How you can create a powerful headline to grab customers’ attention.
Tuesday, November 21, 2006
Make this working for you
This is how you can grab attention of potential
customers and compel them to dig for more.
It has been shown that a different headline alone can
increase response as much as 20 times.
That is over 2,000%.
A great headline grabs your attention; peaks you interest,
cause you to do comparison, and further your curiosity,
compelling you to dig for more.
There is a reason that top copywriters earn anywhere from
$3,000 to $15,000 or more to write an ad.
It takes experience, skill, research, and time to put together
a package of advertising that works.
The irony that you are actually in a better position to write
an effective ad than most of the copywriters you hire.
Your knowledge of your products, companies, customers,
and competitors make you the best to represent your
products and services.
Write an above average headline is simple when you have
a reference point to begin with.
Your headline is the advertising for your ad.
It must get attention and motivate your prospect to read on.
No matter how good the rest of the ad is, if it doesn’t
get read, there will be no sale.
Next topic:
How you can test the headlines to work the way
you want them to.
customers and compel them to dig for more.
It has been shown that a different headline alone can
increase response as much as 20 times.
That is over 2,000%.
A great headline grabs your attention; peaks you interest,
cause you to do comparison, and further your curiosity,
compelling you to dig for more.
There is a reason that top copywriters earn anywhere from
$3,000 to $15,000 or more to write an ad.
It takes experience, skill, research, and time to put together
a package of advertising that works.
The irony that you are actually in a better position to write
an effective ad than most of the copywriters you hire.
Your knowledge of your products, companies, customers,
and competitors make you the best to represent your
products and services.
Write an above average headline is simple when you have
a reference point to begin with.
Your headline is the advertising for your ad.
It must get attention and motivate your prospect to read on.
No matter how good the rest of the ad is, if it doesn’t
get read, there will be no sale.
Next topic:
How you can test the headlines to work the way
you want them to.
Monday, November 06, 2006
Make this working for you
This is how you can sell product or service on the net
and make a fortune.
A successful business is depended on 20% of its product and
80% of its promotion.
How do you get the traffic to come to your website?
It is an art.
A common misconception about Internet marketing is that
all you need is a website and you can make millions of sales.
Research shows that very few people actually buy on their
first visit to a website.
This figure can be as low as 1-2%. Even with such a low figure.
It is profitable when you are advertising, because
product and delivery costs are close to zero!
As many as 70% of your visitors will be concerned about
making online purchases, you must build a relationship
with your prospects, in order to convert them
to be your customers.
Ever heard the saying---“Tell people often enough and
they will get it in a flash”
Things only get interesting after “about the fourth contact”,
when perhaps 10% of your total sales come in. Two thirds of
your business will need five to ten contacts to act.
Therefore, your problem is how to keep in contact with visitors
long enough to turn them into paying customers?
People want ritual predictability and order in their lives.
They want security and limited risk.
They also want opportunity and hope.
They need to nurture and be nurtured, love and be loved,
to give and to receive. They want to be appreciated,
and recognized as someone special.
They all are silently looking for someone to help and show
them the way.
A kind word, a helping hand, a show of faith and trust, and
a little extra when it isn’t asked for, that what people respond to.
The reason why people always look for a good “headline” is
to satisfy their needs.
Next topic:
How you can grab attention of potential customers and
compel them to dig for more.
and make a fortune.
A successful business is depended on 20% of its product and
80% of its promotion.
How do you get the traffic to come to your website?
It is an art.
A common misconception about Internet marketing is that
all you need is a website and you can make millions of sales.
Research shows that very few people actually buy on their
first visit to a website.
This figure can be as low as 1-2%. Even with such a low figure.
It is profitable when you are advertising, because
product and delivery costs are close to zero!
As many as 70% of your visitors will be concerned about
making online purchases, you must build a relationship
with your prospects, in order to convert them
to be your customers.
Ever heard the saying---“Tell people often enough and
they will get it in a flash”
Things only get interesting after “about the fourth contact”,
when perhaps 10% of your total sales come in. Two thirds of
your business will need five to ten contacts to act.
Therefore, your problem is how to keep in contact with visitors
long enough to turn them into paying customers?
People want ritual predictability and order in their lives.
They want security and limited risk.
They also want opportunity and hope.
They need to nurture and be nurtured, love and be loved,
to give and to receive. They want to be appreciated,
and recognized as someone special.
They all are silently looking for someone to help and show
them the way.
A kind word, a helping hand, a show of faith and trust, and
a little extra when it isn’t asked for, that what people respond to.
The reason why people always look for a good “headline” is
to satisfy their needs.
Next topic:
How you can grab attention of potential customers and
compel them to dig for more.
Sunday, October 15, 2006
How you sell your products is more important than what you sell
This is how you can grab attention of potential customers
and compel them to dig for more.
It has been shown that a different headline alone can increase
response as much as 20 times.
That is over 2,000%.
A great headline can:
Grabs your attention
Peaks you interest,
Cause you to do comparison
Further your curiosity
Compelling you to dig for more.
There is a reason that top copywriters earn anywhere
from $3,000 to $15,000 or more to write an ad.
It takes experience, skill, research, and time to put together
a package of advertising that works.
The irony that you are actually in a better position to write
an effective ad than most of the copywriters you hire.
Your knowledge of your products, companies, customers, and
competitors make you the best to represent your
products and services.
Write an above average headline is simple when you have a
reference point to begin with.
Your headline is the advertising for your ad.
It must get attention and motivate your prospect to read on.
No matter how good the rest of the ad is,
if it doesn’t get read, there will be no sale.
Next topic:
How you can test the headlines to work the way you want them to.
and compel them to dig for more.
It has been shown that a different headline alone can increase
response as much as 20 times.
That is over 2,000%.
A great headline can:
Grabs your attention
Peaks you interest,
Cause you to do comparison
Further your curiosity
Compelling you to dig for more.
There is a reason that top copywriters earn anywhere
from $3,000 to $15,000 or more to write an ad.
It takes experience, skill, research, and time to put together
a package of advertising that works.
The irony that you are actually in a better position to write
an effective ad than most of the copywriters you hire.
Your knowledge of your products, companies, customers, and
competitors make you the best to represent your
products and services.
Write an above average headline is simple when you have a
reference point to begin with.
Your headline is the advertising for your ad.
It must get attention and motivate your prospect to read on.
No matter how good the rest of the ad is,
if it doesn’t get read, there will be no sale.
Next topic:
How you can test the headlines to work the way you want them to.
Sunday, September 24, 2006
A link to your success
This is how you can sell product or service on the net
and make a fortune.
A successful business is depended on 20% of its product
and 80% of its promotion.
How do you get the traffic to come to your website?
It is an art.
A common misconception about Internet marketing is that all you
need is a website and you can make millions of sales.
Research shows that very few people actually buy on their first visit
to a website.
This figure can be as low as 1-2%. Even with such a low figure.
It is profitable when you are advertising, because product and
delivery costs are close to zero!
As many as 70% of your visitors will be concerned about making
online purchases, you must build a relationship with your prospects,
in order to convert them to customers.
Ever heard the saying---“Tell people often enough and they will
get it in a flash”
Things only get interesting after “about the fourth contact”, when
perhaps 10% of your total sales come in. Two thirds of your
business will need five to ten contacts to act.
Therefore, your problem is how to keep in contact with visitors long
enough to turn them into paying customers?
People want ritual predictability and order in their lives. They want
security and limited risk. They also want opportunity and hope.
They need to nurture and be nurtured, love and be loved, to give
and to receive. They want to be appreciated, and
recognized as someone special.
They all are silently looking for someone to help and show
them the way.
A kind word, a helping hand, a show of faith and trust, and
a little extra when it isn’t asked for, that
what people respond to.
The reason why people always look for a good “headline” is
to satisfy their needs.
Next topic:
How you can grab attention of potential customers and
compel them to dig for more.
and make a fortune.
A successful business is depended on 20% of its product
and 80% of its promotion.
How do you get the traffic to come to your website?
It is an art.
A common misconception about Internet marketing is that all you
need is a website and you can make millions of sales.
Research shows that very few people actually buy on their first visit
to a website.
This figure can be as low as 1-2%. Even with such a low figure.
It is profitable when you are advertising, because product and
delivery costs are close to zero!
As many as 70% of your visitors will be concerned about making
online purchases, you must build a relationship with your prospects,
in order to convert them to customers.
Ever heard the saying---“Tell people often enough and they will
get it in a flash”
Things only get interesting after “about the fourth contact”, when
perhaps 10% of your total sales come in. Two thirds of your
business will need five to ten contacts to act.
Therefore, your problem is how to keep in contact with visitors long
enough to turn them into paying customers?
People want ritual predictability and order in their lives. They want
security and limited risk. They also want opportunity and hope.
They need to nurture and be nurtured, love and be loved, to give
and to receive. They want to be appreciated, and
recognized as someone special.
They all are silently looking for someone to help and show
them the way.
A kind word, a helping hand, a show of faith and trust, and
a little extra when it isn’t asked for, that
what people respond to.
The reason why people always look for a good “headline” is
to satisfy their needs.
Next topic:
How you can grab attention of potential customers and
compel them to dig for more.
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